In the fast-paced world of commercial road transport, rapid growth can often outpace operational capabilities. This was the challenge faced by Eurowag, a leader in the industry, which found itself grappling with fragmented systems and manual processes. To overcome these hurdles, Eurowag embarked on a transformative journey with the help of CoupaRossum and Accenture.
The collaboration aimed to automate accounts payable (AP), enhance visibility, and future-proof operations. This initiative not only addressed immediate inefficiencies but also set the stage for long-term strategic advantages. The success of this partnership was highlighted in an exclusive webinar, where industry experts shared insights into the transformation process.
The Powerhouses Behind the Transformation
Coupa a pioneer in procurement innovation, brings two decades of experience to the table. Its platform leverages a vast dataset representing US$10tn in transactional value, enabling autonomous spend management. With over 10 million buyers and suppliers connected, Coupa eliminates friction in the purchasing process, making it a cornerstone of global business trade networks.
Rossum on the other hand, specializes in Intelligent Document Processing (IDP). Its advanced platform automates complex document flows, converting unstructured paperwork into actionable data. This transformation enhances productivity, accuracy, and strategic insights, making Rossum an invaluable partner in supply chain management.
Accenture a global leader in enterprise transformation, provides the expertise needed to integrate these technologies seamlessly. With a workforce of approximately 799,000 people, Accenture combines human talent with proprietary assets to deliver end-to-end solutions. Its Reinvention Services span various domains, including finance and supply chain, ensuring measurable outcomes for clients worldwide.
Eurowag’s Journey to Efficiency
Eurowag, founded in 1995, has been a driving force in making the commercial road transport sector cleaner, fairer, and more efficient. The company’s mission is to consolidate critical data, operational insights, and financial transactions into a cohesive ecosystem. This approach eliminates friction across the logistics lifecycle, from pre-journey planning to post-delivery analysis.
The transformation journey involved pivoting from manual, reactive AP workflows to a unified, proactive spend management model. This shift was facilitated by the integration of Coupa and Rossum’s platforms, orchestrated by Accenture. The results were impressive: a 70% automation rate, reduced processing times from nine days to four, and over 90% on-time payments.
The webinar, scheduled for 8 July 2026 at 10:30 BST / 11:30 CEST will delve into the strategic pillars that enabled this transformation. Attendees will gain insights into the power of integration, tangible business outcomes, and future AI strategies. Petr Podávka, Accounts Payable Manager at Eurowag, will share his experiences and the lessons learned during this journey.
Coupa’s Recognition and Future Prospects
Coupa’s commitment to innovation has been recognized by Gartner, which named it a Leader in the 2026 Magic Quadrant for Accounts Payable Applications. This recognition underscores Coupa’s ability to execute and completeness of vision in the AP space. The company’s recent acquisition of Rossum further solidifies its position as a market leader, combining Rossum’s AI capabilities with Coupa’s extensive dataset.
Leagh Turner, CEO of Coupa, emphasized the transformative potential of their platform. “We believe that our fully integrated and unified platform, now combined with Rossum’s AI capabilities and Coupa’s massive scale and $10 trillion proprietary dataset, allows us to help finance teams move past simple, basic automation to intelligent orchestration to deliver true autonomous spend management.”
The integration of Rossum’s Transactional Large Language Model (T-LLM) with Coupa’s dataset creates an intelligent document-to-decision engine. This engine processes invoices in 276 languages without templates, reducing standard processing times by 85 percent. Additionally, Coupa Compose offers low-code workflow automation, connecting smart intake and orchestration to external enterprise systems.
As the world of AP evolves with the advent of agentic AI, Coupa’s platform is at the forefront of connecting the AP function to business applications, systems, and data. This transformation drives real change for finance operations and teams, ensuring every dollar committed, approved, and paid works to build a more resilient and productive business.
