Zalando’s financial results in the third quarter
Zalando, the well-known German online fashion retailer, recently published preliminary results for the third quarter of 2024, highlighting significant growth despite market challenges. The platform’s revenue increased by 4.3%, reaching 2.2 billion euros. This result represents 90% of the group’s total revenue, which stood at 2.39 billion euros for the quarter
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Growth strategies and focus on high-end brands
In a context of increasing competition and a general decrease in consumer spending, Zalando decided to focus its efforts on high-end brands and on categories such as sportswear and beauty products. This strategy aims to stimulate growth, attracting an audience willing to invest in quality products. In addition, the company has strengthened its business as partners, offering them logistical support and promoting a larger sales network
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Growth of the logistics business
Another significant aspect of Zalando’s results is the growth of its logistics business, which saw an increase of 11% year-on-year, reaching 239.7 million euros. This segment is crucial for the company, as it offers the platform and network to other retailers and brands, thus helping to diversify sources of income and to strengthen Zalando’s position in the
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Growth and profit forecasts
Zalando confirmed its growth and profit forecasts for the current year, which had been revised upwards in early October. This optimism is supported by continued consumer demand and the company’s ability to adapt quickly to market dynamics. With the current strategic approach, Zalando positions itself as a key player in the online fashion scene, ready to face future challenges.