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Unlock Greater Control with Betterment’s Self-Directed Investing Options

In the evolving financial landscape, many individuals are seeking ways to control their investment strategies. Surveys indicate that approximately 75% of Betterment customers are involved in some form of self-directed investing. This trend has prompted Betterment to enhance its offerings, allowing users to manage their investments while benefiting from an automated platform.

The introduction of self-directed investing aims to provide a seamless experience. Users can now buy and sell thousands of stocks and ETFs without incurring commission fees, enabling them to tailor their portfolios to their specific preferences.

Understanding Betterment’s self-directed investing

Betterment’s self-directed investing feature is designed for individuals who wish to combine automated investing benefits with the personal touch of managing specific assets. This approach allows investors to monitor all their financial activities within a cohesive platform. By integrating automated portfolios with cash accounts and self-directed trades, users can achieve a comprehensive view of their financial health.

Why choose self-directed investing?

Investors are motivated by various factors to engage in self-directed investing. For some, aligning investments with companies that reflect their values is crucial. Others find the process intellectually stimulating, enjoying the challenge of tracking market movements and executing trades. The flexibility to manage investments according to personal goals is a primary reason many opt for this method.

Additionally, Betterment’s platform distinguishes itself from typical stock trading sites. Many self-directed platforms encourage frequent trading, which may lead to unexpected tax liabilities that can catch users off guard during tax season. Betterment addresses this concern directly.

Tax implications made simple

A notable feature of Betterment’s self-directed investing is the Tax Impact Preview. This tool offers insights into the potential tax consequences of selling a stock or ETF before a transaction is executed. Users can assess how a sale might affect their overall tax obligations, including any applicable capital gains and the risk of wash sales.

A wash sale occurs when a security is sold at a loss and subsequently repurchased within a specific timeframe, negating the tax benefit of the initial loss. With Betterment’s Tax Impact Preview, investors can navigate these pitfalls, making informed decisions that minimize surprises during tax time.

Getting started with self-directed investing

For those ready to explore self-directed investing, Betterment simplifies the initiation process. The platform caters to both novice and experienced investors. Here are three steps to begin your journey:

  1. Assess your goals:Determine what you aim to achieve with your investments. Are you interested in supporting specific companies, or is maximizing returns your priority?
  2. Explore the platform:Familiarize yourself with Betterment’s user-friendly interface. Navigate through the available stocks and ETFs to identify what aligns with your investment philosophy.
  3. Utilize the tools:Leverage the Tax Impact Preview and other analytical features that assist in making informed decisions about your portfolio.

Betterment’s commitment to providing a holistic investment experience is evident in this latest offering. By integrating self-directed investing into its established platform, Betterment enhances customer control and redefines the standards of comprehensive wealth management services. This evolution reflects Betterment’s goal of empowering investors with the necessary tools to succeed in their financial journeys.