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The Italian real estate market: between illusions and reality

The charm of bricks in Italy

The Italian real estate market has always had a special fascination for investors and families. The idea that bricks represent a safe and lasting investment is rooted in national culture. However, the current reality tells a different story. Recent data show that property prices, although recovering from historic lows, are still far from the peaks of 2007/2008. This raises questions about the true stability of this market, which seems to oscillate between illusions
and reality.

The challenges of the real estate market

Although some areas, such as Milan and Lake Como, have seen a significant increase in real estate values, the general situation remains complex. Maintenance expenses, including taxes and ordinary expenses, continue to burden landlords, making real estate investment less attractive than you might think. Furthermore, the resumption of sales since 2014 has not led to a stabilization of prices, highlighting the persistent challenges that the market faces
.

The importance of real estate consultancy

In this context, there is a need for a professional figure who can guide investors. Although there are more than 40,000 real estate agents in Italy, their advice is often limited to individual businesses, without a global vision of the client’s financial needs. The figure of the real estate consultant, who should offer wider and more strategic support, is still not widespread. This professional gap can lead to wrong choices and unprofitable investments
.

Investing in real estate: a matter of strategy

Investing in real estate requires careful planning and accurate valuation. A good real estate consultant should help clients differentiate between properties for personal use and those intended for investment. For the latter, it is essential to analyze the associated returns, costs and risks. Only through a strategic and informed approach is it possible to maximize the value of the real estate investment and minimize behavioral errors, such as anchoring to past purchase prices
.

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