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A new ecosystem for financial education
Financial education is a crucial topic in the modern world, and Banca Mediolanum has decided to address it with its new project, CosaConta, which will be launched on November 6. This digital ecosystem is designed to provide a wide audience with tools and resources for conscious money management. The goal is clear: to make financial education accessible to everyone, supporting people in making informed and responsible decisions regarding their
finances.
A commitment to financial awareness
Gianni Rovelli, Director of Communication, Bank Marketing and Digital Channels, stresses the importance of solid financial knowledge as a first step in planning a better future. The CosaConta project is not limited to providing information, but aims to forge informed citizens, able to navigate the different opportunities and risks in the economic-financial field. The bank aims to be a point of reference, offering clear and engaging content through various channels, including articles, videos and podcasts
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Structure of the CosaConta project
The project is divided into three macro-families of activities: information, training and edutainment. The first phase, dedicated to information, will be available on Banca Mediolanum’s official website and social channels. Here, users will find information pills, articles and multimedia content designed to facilitate learning. Starting from March 2025, an online training platform will be launched, with courses certified by Mediolanum Corporate University, to explore crucial issues related to
the management of personal finances.
Entertainment and training initiatives
In addition to information and training, CosaConta also provides entertainment initiatives. Events and training courses on topics such as family budget management and the importance of financial planning will be an integral part of the project. These activities will not only inform, but will also inspire participants to make more informed decisions regarding their financial future
.
Conclusion
With CosaConta, Banca Mediolanum is committed to promoting financial education in an innovative and accessible way. This project represents a significant step towards creating a more aware and informed society, capable of facing the economic challenges of the future
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