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Revolut and the new era of Italian IBANs
Revolut, the global financial app that has conquered more than 50 million customers worldwide, has recently taken a significant step in the Italian market by introducing local IBANs. This innovation, which will take effect for all new customers starting this week, represents a strategic change that aims to simplify daily banking operations for Italian users
.
A change expected by consumers
The decision to offer Italian IBANs was greeted with enthusiasm, as almost 46% of Italians consider it essential to have a local IBAN to manage their finances.
With the introduction of these IBANs, customers can now receive salaries and pay bills without complications, making Revolut an increasingly attractive choice compared to traditional banks. Nicola Vicino, General Manager of the Italian branch, emphasized that this change makes the branch of Revolut Bank UAB in Italy a real bank, compliant with local regulations and supervised by the Bank
of Italy.
A comprehensive financial services ecosystem
In addition to the introduction of Italian IBANs, Revolut has expanded its offer with products such as personal loans, which stand out for their flexibility and the absence of additional costs. This innovative approach has allowed Revolut to position itself as a valid alternative to traditional banks, attracting an increasing number of users. In 2024, the app became the most downloaded in Italy, with a growth forecast that will lead it to reach 4 million customers by the end of the year
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The future of fintech in Italy
With the introduction of Italian IBANs and a constantly expanding portfolio of services, Revolut is changing the Italian banking landscape. Users can now enjoy a smooth and frictionless banking experience, with the ability to manage all their financial needs through a single app. This integrated approach not only facilitates daily transactions, but also helps to build user trust, as demonstrated by the awards received from AltronConsumo and
Statista/Corriere della Sera.
