Range is a hybrid financial-advice firm that pairs automated tools with human fiduciary advisors. Founded in 2026 by Fahad Hassan and David Cusatis, the company targets higher earners needing integrated strategies across investments, taxes, retirement, real estate and equity compensation. Range reports about $400 million in assets under management, over $9.5 billion in assets under advisement, and more than 5,000 clients nationwide. In late 2026 it announced a $60 million Series C and added Haroon Mokhtarzada to its advisory board.
Table of Contents:
What Range does and how it structures advice
Range combines algorithmic planning engines with scheduled access to fiduciary advisors. The platform automates routine analysis while human advisors handle complex, individualized decisions. The model aims to scale comprehensive financial planning without eliminating human judgment.
I’ve seen too many startups fail to balance automation and advisory labor. Range positions its offering for clients whose financial lives span multiple domains, including equity compensation and property holdings. Growth metrics it cites—AUM, AUA and client count—underscore a focus on scale and cross-product coordination.
Its commercial pitch emphasizes integrated planning across tax and investment decisions. Advisors work from recommendations produced by machine models but retain final responsibility for client guidance. That hybrid workflow reflects a broader industry shift toward blending efficiency with fiduciary oversight.
Range offers a multi-faceted advisory service rather than a single product. Its primary function is comprehensive financial planning that spans investment allocation, retirement strategy, tax coordination, legacy planning and property analysis. The platform performs detailed portfolio analysis to detect concentration in specific holdings or sectors. Advisors can deliver recommendations without requiring clients to transfer custody. That custody-flexible model operates through a partnership with Altruist, enabling guidance while accounts remain with existing custodians. The arrangement suits clients who want tailored advice but prefer to retain control of their assets.
Key service areas
Investment and retirement planning
Range constructs asset-allocation plans tied to retirement goals and risk tolerance. The platform combines automated modelling with advisor review to test different withdrawal and contribution scenarios. Advisors flag concentration risks identified by the portfolio analysis and propose rebalancing or hedging options. Fees and trade execution remain transparent whether accounts are custodied through a partner or left with a client’s existing custodian.
Tax coordination and legacy planning
Tax coordination integrates taxable accounts with tax-advantaged vehicles to optimise after-tax returns. Range models tax impacts of asset location and drawdown order. Legacy planning covers beneficiary designations, trust coordination and estate-tax considerations. Advisors produce actionable steps for clients and, where useful, coordinate with external estate attorneys or tax professionals.
Property and concentrated-holding analysis
The platform evaluates real estate and single-stock concentrations alongside diversified portfolios. It quantifies risk and estimates the cost of diversification, including tax and transaction implications. Advisors then recommend phased strategies to reduce concentration without triggering unnecessary tax events.
How advice is delivered
Guidance is delivered through a hybrid workflow that pairs automated reports with fiduciary advisor review. Advisors can run scenario analyses, generate client-ready plans and deliver recommendations through video, phone or written reports. Range’s model preserves client control of custody while allowing firm advisors to maintain a fiduciary relationship.
I’ve seen too many fintech offerings promise custody-free advice without operational heft. Range’s approach tests whether a custody-flexible product can sustain advisory quality at scale. Growth data tells a different story: firms that marry reliable account access with clear operational controls tend to retain higher-net-worth clients. Anyone who has launched a product knows that execution, not promise, determines product-market fit.
Execution, not promise, determines product-market fit. Range reviews clients’ current holdings and recommends adjustments to improve diversification and meet long-term objectives.
The firm blends portfolio reviews with retirement planning that emphasizes tax-aware withdrawal strategies, savings projections and risk assessments. Advisors assess retirement income needs, projected expenses and tax implications. They then recommend actions such as Roth conversions or shifts in asset allocation when warranted.
Recommendations are delivered through an ongoing subscription model rather than a percentage-based advisory fee. That pricing structure aims to align incentives around long-term planning and predictability of costs.
I’ve seen too many startups fail to translate an attractive product into sustainable client outcomes. Here the metrics to watch are retention, realized tax savings and the firm’s ability to update plans as clients’ circumstances change. Growth data tells a different story: recurring revenue models succeed only when service delivery matches the planning promises.
Tax, estate, and specialized planning
Tax, estate, and specialized planning are part of Range’s core services. The firm offers strategic tax planning and legacy advisory alongside portfolio recommendations. It does not replace an estate attorney. Instead, the platform helps clients set beneficiary designations, coordinate trusts, and plan wealth transfers in coordination with legal counsel.
For executives and startup employees, Range provides guidance on equity compensation. Advice covers stock options and restricted stock units, including vesting schedules, tax timing, and diversification tactics. I’ve seen too many startups fail to translate paper gains into sustainable wealth; practical guidance on when to exercise or sell is essential.
Real estate is treated as a formal component of financial planning. Range evaluates how primary residences and rental properties align with broader goals. That assessment includes tax implications, projected cash flows, and how property affects portfolio diversification and liquidity.
Pricing, account access, and suitability
Range departs from the assets-under-management model and sells advice through a fixed annual subscription. Published tiers are Premium at $2,950, Platinum at $5,950, and Titanium at $9,950. Each tier bundles different services, including unlimited advisor access, advanced tax strategies, and broader real estate or equity-comp planning.
The flat-fee model aims to increase price transparency and reduce the incentives that can arise under AUM-based fees. That structure may suit investors with complex needs who expect to use multiple planning services. For most retail investors with smaller accounts, the price points place Range outside the affordable segment.
Security and account access
Range uses industry-standard protections for client data and custody. Client assets are held at third-party custodians rather than on Range’s balance sheet, a common practice that separates advisory services from asset custody. Authentication and data encryption measures are described in the firm’s security documentation.
Clients typically access accounts through a secure online portal and a mobile app. Advisory interactions are available via scheduled video calls, phone, or secure messaging, depending on the chosen tier. Custody statements and trade confirmations come from the custodian, not directly from Range.
How to get started and determine suitability
The onboarding process begins with an initial intake questionnaire and a discovery meeting. Range collects information on financial goals, tax status, real estate exposure, and compensation plans. Advisors then produce a recommended plan that may include tax, estate, and portfolio adjustments.
Suitability hinges on portfolio size and planning complexity. Anyone with limited investable assets may not recover the flat fee through advisory benefits alone. Growth data tells a different story: sophisticated planning that reduces taxes or optimizes equity comp can justify the cost for high-net-worth clients.
Practical considerations for young investors
I’ve seen too many startups fail to convince founders that advisory spend needs clear ROI. Young investors should model outcomes before committing. Estimate potential tax savings, projected cash-flow improvements, and the value of estate or equity-comp advice relative to the annual fee.
Range’s offer may be most attractive to those approaching significant liquidity events, with complex equity compensation, or with sizable real-estate holdings. For first-time investors or those building initial portfolios, lower-cost advisory options or DIY education may be more appropriate.
Next steps: review the firm’s security white paper, request a sample engagement plan, and run scenario analyses that compare fee cost to expected benefits. The final decision should rest on measurable improvements to tax efficiency, risk management, or long-term financial planning.
Who: Range operates as a registered investment advisor (RIA) and states a fiduciary duty to act in clients’ best interests. The claim places legal obligations on the firm to prioritize client outcomes over proprietary products.
What: The platform aggregates account balances and cash flow by connecting to financial accounts through encrypted links and standard security protocols. Prospective clients begin with a short intake on household income, tax filing preferences and financial goals. A representative arranges a demonstration after the intake.
Where: Range lists physical offices in several U.S. markets, including an address in Virginia: 8270 Greensboro Dr., Suite 910, McLean, VA 22102. The company also cites locations in New York City and Bellevue, Washington.
Why it matters: For fee-paying clients, the platform promises consolidated visibility and advice intended to improve tax efficiency, risk management and long-term planning. Those outcomes are the primary metrics by which prospective subscribers should judge value.
Who benefits and limitations
Young investors and first-time users gain from consolidated account views and a productized advice model. Anyone seeking predictable advisory costs can evaluate subscription pricing against anticipated value.
Limitations are clear and material. Subscription fees can outweigh benefits for small account balances or highly self-directed investors. Integration with custodians does not eliminate execution costs or market risk. Security protocols reduce but do not eliminate cyber risk.
From my experience as a founder and product manager, productized advice only scales if customers see measurable returns on key metrics. I’ve seen too many startups fail to convince users that regular advice justifies an ongoing fee. Growth data tells a different story: retention depends on perceived, repeatable improvements in tax efficiency, portfolio construction or budgeting outcomes.
Practical considerations for prospective clients include custodial arrangements, ongoing access to human advisors, and the frequency of plan updates. Compare expected benefits against subscription cost and alternative low-cost solutions.
Key questions for evaluation: does the service demonstrably reduce your effective tax burden, lower portfolio volatility, or increase projected net worth over multi-year horizons? The final decision should rest on measurable improvements to those outcomes.
Following on the need for measurable improvements, the choice to hire Range should rest on clear cost-benefit analysis. Range targets high-income individuals, executives with equity compensation, and property owners who require coordinated advice across taxes, investments and estate planning. Its annual subscription model and advisory depth suit clients who prioritise comprehensive, human-led planning supported by AI-enhanced tools.
The service model is less appropriate for smaller portfolios and many do-it-yourself investors. Basic investment management and automated wealth platforms can meet routine needs at a fraction of Range’s price. Prospective clients must determine whether they will regularly access the firm’s full suite of services to justify the fee.
From a product perspective, Range sells coordination as a value proposition. I’ve seen too many firms promise that and underdeliver. Growth data tells a different story: integrated advice can reduce tax leakage and friction at critical financial events, but only when clients engage consistently and the advisor has access to complete financial records.
Examine likely scenarios where equity vesting, property transactions or complex estate needs would generate measurable benefit. Request case studies, ask for client retention metrics and probe how often planners use the platform’s advanced features.
Anyone who has launched a product knows that product-market fit matters for both vendor and client. For founders and investors evaluating Range, focus on projected changes in after-tax wealth, not service gloss. The practical question is whether Range will alter financial outcomes enough to exceed the annual fee.
Assessing value: who should pay Range’s fee
The choice to hire Range depends on whether its services produce measurable financial improvement that justifies the annual fee. For clients with complex compensation, multiple taxable events, or concentrated equity positions, Range can centralize planning and oversight under a single fiduciary.
By contrast, individuals with straightforward portfolios or modest account sizes may achieve similar outcomes at lower cost through robo-advisors or targeted boutique planners. I’ve seen too many startups fail to scale expense structures that didn’t match client economics; the same principle applies to wealth management fees.
Growth data tells a different story: active, integrated planning matters most when tax strategies, executive compensation, or estate coordination materially affect long-term returns. Anyone who has launched a product knows that integration—how a provider connects with payroll, brokerage and tax platforms—drives operational value more than glossy presentations.
Prospective clients should request sample plans, run a cost-benefit comparison against alternatives, and confirm account integration capabilities. Key metrics to examine include expected reduction in tax drag, improvement in after-tax returns, and any advisor-driven changes to portfolio risk that affect long-term goals.
For investors evaluating Range, the practical next step is a side-by-side analysis: estimate incremental net benefit from Range’s advice, subtract the annual fee, and model multi-year outcomes under conservative assumptions. That exercise clarifies whether the service shifts financial outcomes enough to warrant the cost.
Actionable checklist: confirm fiduciary status, request sample deliverables, verify integrations with current accounts, quantify expected tax and estate advantages, and model net benefit versus fee.
