Table of Contents:
Prada S.p.A. financial results
The Board of Directors of Prada S.p.A. recently approved the financial results for the first nine months of 2024, highlighting a robust and sustainable growth path. Net revenues reached 3.829 billion euros, an increase of 18% compared to the same period of the previous year, at constant exchange rates. This result is particularly significant in a market environment characterized by challenges and uncertainties
.
Performance in the Retail Sector
Sales in the Retail sector showed an exceptional trend, totaling 3.425 billion euros and recording an increase of 18% on an annual basis. The third quarter confirmed this positive trajectory, with like-for-like growth of 18%, demonstrating the brand’s resilience despite market difficulties. The Prada brand has exceeded the market average, with an increase in retail sales of 4% on an annual basis, highlighting the effectiveness of the marketing and distribution strategies adopted
by the group.
Miu Miu’s growth and key markets
Another of the group’s top brands, Miu Miu, recorded extraordinary growth, with retail sales increasing 97% year-on-year. This performance was supported by strong demand in key markets, with double-digit increases in Asia Pacific, Europe, Japan and the Middle East. The Americas also showed a slight sequential improvement, contributing to the group’s overall success. Growth in international markets is a clear indication of Prada’s ability to adapt and thrive in a
competitive environment.
Economic context and future prospects
The general economic environment shows signs of growth, with eurozone GDP increasing by 0.4% in the third quarter, exceeding analysts’ expectations. However, attention remains high with regard to the inflation data that will be published shortly. The market performance of companies such as Campari and Lottomatica highlights the volatility of the sector, but Prada’s results suggest a positive direction and a solid growth strategy. With the current approach, the group is well positioned to face future challenges and continue to expand its global presence.
