A return to the origins for Pietro Sforza
Pietro Sforza, a professional with more than 23 years of experience in the financial sector, was recently appointed Commercial Director of Financial Advisors & Wealth of ING Italia. This new position marks a return to basics for Sforza, who started his career at ING in 2001. With a career built on solid foundations, Sforza spent the last 17 years at Fineco, where he held roles of increasing responsibility in the PFA Network Sales Department & Private Banking
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An evolving service model
Sforza’s mission at ING Italia will be to consolidate and evolve the service model of the network of consultants. In a context of strong growth in the offer of investment products and services, Sforza will focus on the integration of young talents and senior professionals. Currently, about 200 consultants are trained in collaboration with SDA Bocconi, an initiative that underlines ING ING’s commitment to promoting continuous training and professional updating
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Strategies for the future
Matteo Pomoni, Head of Investment & Wealth at ING Italia, commented on the appointment of Sforza, underlining how his professionalism and the results obtained make him the ideal manager to lead a qualitative leap in ING’s distribution model. The bank is currently in a phase of expansion, with the aim of increasing the offer of products and services to guarantee personalized and high-quality advice to customers. Sforza expressed enthusiasm for his new role, highlighting the importance of having financial advisors at the center of the banking model
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The value of young people in the financial sector
The managed savings sector, according to Sforza, needs to rejuvenate. Young people represent a fundamental resource for the industry and for the country. With a dynamic and collaborative environment, ING Italia aims to become increasingly attractive for senior professionals and young talents, creating a network of consultants that stands out for their professionalism and competence. Sforza is determined to grow its network of consultants, offering adequate support and tools to face market challenges
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