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A new way of experiencing the Alps
In recent years, the Alps have seen a significant change in the perception of their potential. No longer just a winter destination for ski lovers, but a coveted destination all year round. According to Knight Frank’s recent Alpine Property Report, activities related to wellness and sustainable tourism are gaining ground, in some cases surpassing interest in winter sports. This change is a reflection of a new generation of buyers looking for different experiences and a deeper contact with nature.
Increase in real estate prices
The report also highlights an increase in Alpine property prices, with an average growth of 3% in 2024. Locations such as Courchevel 1850 have seen an increase of 9%, demonstrating that demand is constantly expanding. Switzerland, in particular, surpassed France in terms of price growth, with an average increase of 3.5% compared to 1.5% of French locations. This trend is fueled by the growing demand for properties that offer wellness and health services, such as spa centers and outdoor activities
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Wellness as a priority
Among the preferences of buyers, the wellness segment emerges as the most requested. People are looking for accommodations that support a healthy lifestyle, with opportunities for hiking, yoga, and wellness retreats. Americans, in particular, show a growing interest in the Alps, thanks to the strength of the dollar and the availability of ski passes such as Ikon and Epic, which facilitate access to Alpine resorts. This interest is further amplified by global factors such as fiscal changes and political events, which could affect real estate demand in these areas
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Seasonalization of tourism
The data are clear: the mountains are no longer just a winter destination. Summer ski passes in Chamonix have increased by 46% in the last two years, signaling a significant seasonal adjustment in tourism. Arrivals are stabilizing throughout the year, thus increasing the demand for Alpine properties. This phenomenon is supported by a greater focus on sustainable tourism and outdoor activities, which attract visitors even in the summer months
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Regulations and the real estate market
Recent regulations on tourist rentals, such as those introduced in Chamonix, are redesigning the real estate market. By limiting the number of tourist rentals, these measures aim to contain the price surge and promote permanent accommodation. Kate Everett-Allen, head of Knight Frank’s research department, points out that the Alpine real estate market has demonstrated constant resilience. Demand remains high, while supply is limited, supported by trends such as smart working and the increase in early pensions
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