Meta Platforms and its strategy for artificial intelligence
Meta Platforms, the parent company of Facebook, is undertaking an ambitious project to develop an innovative search engine, able to compete with giants such as Google and Microsoft. This new tool not only aims to provide conversational answers to users, but also to reduce dependence on external platforms for accessing information. With the rise in popularity of conversational artificial intelligence, Meta aims to become a key player in this rapidly evolving industry
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A search engine for the future
According to sources close to the company, Meta is working on a search engine that will allow users to explore the web in a more interactive and intuitive way. This tool will be integrated into the Meta AI chatbot, which has already reached more than 185 million weekly active users. The goal is to provide immediate and relevant answers on news, sports and stock markets, thus reducing the need to use Microsoft’s Google Search and Bing. Meta’s strategy is based on the creation of an autonomous ecosystem, able to offer a valid alternative in the event that the technology giants decide to withdraw from their
current agreements.
Strategic collaborations and the future of AI
Recently, Meta signed an agreement with the news agency Reuters, which will allow Meta AI to provide updated answers on current events and news. This collaboration represents an important step in ensuring that the information provided is not only accurate, but also timely. Mark Zuckerberg emphasized the importance of Meta AI in the company’s overall strategy, highlighting how artificial intelligence can increase the time that users spend on its platforms. With the constantly evolving technological landscape, Meta Platforms is preparing for a close competition with OpenAI and other companies in the
sector.
