A prestigious event in the heart of Valpolicella
The Masi Prize, now in its 43rd edition, was held at the new Masi multipurpose center in Monteleone21, a symbolic place in the heart of Valpolicella. This annual event, which since 1981 celebrates leading personalities in the field of culture and civilization, saw the participation of illustrious winners such as the entrepreneur Riccardo Illy, the sculptor Arcangelo Sassolino and the activist Sara Segantin.
The ceremony had as its central theme “The Virtuous Circle of Beauty”, a concept that invites us to reflect on the importance of keeping humanity at the center of technological progress
.
The meaning of the award and the personalities awarded
Each winner shared their thoughts about the award received. Riccardo Illy emphasized that his entrepreneurial vision has always been inspired by the search for ‘good’ and ‘beautiful’, fundamental elements for his work. Arcangelo Sassolino highlighted the importance of maintaining a dialogue between culture and innovation, while Sara Segantin called for a model of cultural and economic development that overcomes current contradictions. Donatella Cinelli Colombini, awarded for her commitment to wine tourism, drew attention to the need to preserve the beauty of wine districts, while Brother Gedovar Nazzari spoke of the importance of humanistic values
in social and educational work.
Beauty as a fundamental value
The theme of beauty, central to this edition of the award, has been interpreted in various ways by the winners. Beauty is not only an aesthetic concept, but it also represents an ethical and social value. The search for beauty, according to the winners, must be a collective objective, capable of uniting the different spheres of human life. In a world increasingly dominated by technology, it is essential not to lose sight of the importance of human values and creativity. The celebration of beauty therefore becomes an act of resistance against approval and superficiality
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