A new chapter for Credem
Credem’s network of financial advisors has a new leader: Luca Antonio Trotta, who takes over from Moris Franzoni, who has been at the helm since 2017. This transition marks a crucial moment for the banking institution, one of the strongest in Europe. Trotta, with more than 25 years of experience in Credem, has held various roles, culminating in the position of Country Leader for Central and Southern Italy.
His appointment is seen as an opportunity to further strengthen the sales network and to continue the growth path undertaken in recent years
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The growth path of the network of consultants
Under the leadership of Franzoni, the network of financial advisors experienced significant growth, reaching a volume of assets equal to 9.5 billion euros and a team of 540 professionals at the end of June 2024. This result is the result of teamwork and a targeted strategy, which has seen an ever stronger integration between the network of advisors and the bank. Trotta has stated that his goal will be to continue on this path, valuing the quality of the service and responding to customer needs with advanced and personalized advice
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Future strategies and investments
The Credem Group, listed on the Italian Stock Exchange, has a total business that exceeds 130 billion euros. Trotta emphasized the importance of investing in strengthening the Financial Wellbanker network, so that it can face market challenges with competence and professionalism. The enhancement of people and the service model are the pillars on which the group’s growth strategy is based. With Paolo Isidoro maintaining the role of Sales Director, the team is ready to pursue ambitious goals and to consolidate its position in the sector
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