A strategic investment for the future
Lidl Italia started 2025 with an expansion plan that involves the opening of 9 new supermarkets, an initiative that will lead to the creation of more than 160 new jobs. This significant investment, which exceeds 70 million euros, demonstrates the company’s commitment to strengthening its presence on the national territory and in responding to consumer needs.
Continuous growth in the retail sector
Over the past ten years, Lidl has experienced a steady growth in its investments, with an average annual rate of 12.9%.
This result far exceeds the performance of the top ten companies in the Large Organized Retail (GDO) sector, which stood at +8.1%. Lidl’s strategy is based on a business model that focuses on product quality and cost optimization, allowing the company to maintain competitive prices and attract an increasing number of
customers.
Ambitious goals for the future
Massimiliano Silvestri, president of Lidl Italia, said: “The inauguration of 9 new supermarkets in just 15 days testifies to the relentless continuation of our development plan that will lead us to reach 1,000 stores by 2030.” This ambitious goal is supported by a total investment of 400 million euros planned for the second half of 2025, with the intention of opening an additional 40 stores. Lidl not only aims to expand its network, but also to improve and modernize existing supermarkets, thus ensuring an increasingly satisfying shopping experience for
its customers.
