Italy’s charm for luxury tourism
Italy continues to shine as one of the most sought after destinations for luxury tourism, attracting an increasing number of international investors. Iconic places such as the lakes of the north and Tuscany are at the center of this phenomenon, thanks to their ability to combine beautiful landscapes with exclusive experiences. According to Berkshire Hathaway HomeServices (BHHS) estimates, the high-end hospitality sector in Italy is expected to grow significantly in the coming years
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Positive forecasts for the sector
The forecasts for luxury tourism in Italy are decidedly optimistic. ENIT predicts that by 2025, the sector will be one of the fastest growing sectors, with an expected increase in the number of five-star hotels to reach 712 units. This positive trend is confirmed by the words of Marina Rizzotto Yakovleva, CEO of BHHS Palazzo Estate, who underlines how Italy has become a reference point for luxury hospitality, attracting new tourist
flows and foreign capital.
A safe and profitable investment
For investors, Italy represents a unique opportunity to make secure investments in an iconic environment. High spenders see in our country an opportunity for diversification and long-term value. Many investments aim to enhance historical heritage, integrating digitalization and innovation to offer exclusive luxury experiences. The requests of high-profile guests include unique elements such as private helisurfaces and large outdoor spaces, ensuring privacy and tranquility
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Growing locations and growing demand
The demand for luxury properties is concentrated in symbolic locations such as Lake Como, which has seen an annual increase in tourist attendance of 10-15%. However, the real estate supply is struggling to meet this growing demand. As a result, part of the interest is moving to new territories, such as Lake Maggiore, which registered 4.7 million visitors in 2022, establishing itself as a privileged destination. Even Tuscany continues to exert a timeless charm on those looking for a unique and valuable context.