A reference event for financial innovation
The Politecnico di Milano hosted an important initiative entitled “Recipes for Innovation”, organized by Banca Generali. This event brought together industry experts and professionals to discuss the new frontiers of finance and how institutions can adapt to rapid market changes. The interview conducted by Benedetta Cusmano with Gian Maria Mossa, CEO of Banca Generali, highlighted the institution’s innovative strategies to face current challenges
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Innovative strategies for a changing market
During the interview, Mossa emphasized the importance of a proactive approach in facing market challenges. “Digitalization is a key element for our future,” he said. Banca Generali is investing in advanced technologies to improve the customer experience and optimize internal processes. The adoption of digital tools not only facilitates access to financial services, but also allows greater personalization of offers for customers.
The role of sustainability in innovation
Another central theme that emerged from the interview was the role of sustainability in the financial sector. Mossa highlighted how Banca Generali is integrating environmental, social and governance (ESG) criteria into its investment strategies. “Investing responsibly is not only an ethical choice, but it also represents an opportunity for growth,” he said. The bank is working to develop financial products that not only generate returns, but also contribute to a sustainable future
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Training and culture of innovation
Finally, Mossa spoke about the importance of training and the culture of innovation within the company. Banca Generali is implementing continuous training programs for its employees, so that they can stay updated on the latest trends and technologies. “A well-trained team is essential to face the challenges of the future,” he concluded. This commitment to training and innovation represents an important step in ensuring the institution’s competitiveness in the constantly evolving financial landscape
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