How much does a video with 1 million views on YouTube make in 2024

YouTube is a platform launched in 2005 that has seen an explosion of popularity over the years. With more than 1.7 billion unique visits per month, it has not only become incredibly popular, but it has also fostered the birth of many financially successful online stars. However, being a successful creator on YouTube requires more than just making videos: it requires creativity, commitment, and constant investment. But how much are these efforts worth? How much does a video with 1 million views make? Let’s find out

How Monetization Works on YouTube

First of all, YouTube pays its creators not for the number of views of the video, but for the number of views of the ads. Every time someone watches or clicks on an ad placed in your video, you earn a percentage. So, the right question to ask yourself isn’t “How much does a video with 1 million views make? ” but “How much does a video with 1 million ad views earn? ”.

Minimum Monetization Requirements

To start monetizing your videos, you must join the YouTube Partner Program (YPP). Here are the minimum requirements to join the program

  1. Follow YouTube’s monetization rules.
  2. Live in a country where the YouTube Partner Program is available.
  3. Comply with YouTube’s Community Guidelines.
  4. Activate two-step verification for your Google account.
  5. Have an active AdSense account connected to your channel.
  6. Reach 1,000 subscribers and 4,000 hours of public viewing in the last 12 months.
  7. For short videos (Shorts), you must have 1,000 subscribers and 10 million views in the last 90 days.

Once approved, you can enable monetization in your settings. YouTube withholds about 45% of advertising revenue, leaving 55% to creators

Average Earnings per 1 Million Views

The amount earned per 1 million views can vary greatly depending on several factors:

  1. Localization of the channel
  2. Content niche
  3. Demographics of the audience
  4. Level of involvement
  5. Content length

According to various interviews and data from YouTube creators, earnings per 1 million views can range from $1,700 to $30,000.

Examples of Earnings

  • Kaz Sawyer: A challenge video creator earns around $1.61 for every 1,000 views.
  • Joshua Mayo: A financial expert on YouTube earns around $29.30 for every 1,000 views thanks to his high-paying niche.

Factors that Influence Earnings

Types of Announcements

The type of ads displayed on your channel can affect your earnings. Announcements can be:

  1. Skippable (skippable)
  2. Non-skippable (not skippable)
  3. Back-to-Back
  4. Bumper
  5. Text banners

Channel Niche

The niche of your channel plays a crucial role. For example, financial content tends to have higher CPM (Cost per Thousand Impressions) than beauty or lifestyle

Demography of the Public

Advertisers pay more to reach specific demographics. For example, the public in the United States tends to be more profitable.

Engagement Rate

The engagement rate (likes, comments, shares) affects the position and frequency of ads, and therefore on earnings.

YouTube Monetization Alternatives

In addition to ads, there are other strategies for making money on YouTube:

  1. Affiliate Link: Promote products and earn commissions.
  2. Sponsored Posts: Collaborate with brands to promote products.
  3. YouTube Shorts: Monetize short videos with ads.
  4. Channel subscriptions: Offer exclusive benefits to your subscribers.
  5. Merchandising: Sell products to your fans.
  6. Super Chat, Super Stickers, Super Thanks: Allow fans to donate during live shows.


With more than 30 billion monthly views, YouTube offers a great opportunity to earn money. Earnings per 1 million views range from $1,700 to $30,000. However, diversifying sources of income is crucial to ensure financial stability. Using platforms like FreshLearn can help you create and sell courses, building a brand and career beyond YouTube

Sign up for FreshLearn today to start your YouTube journey!


How much do you earn with 20 million views on YouTube?

A video with 20 million views can generate between $34,000 and $600,000, depending on various factors.

How much does YouTube pay per 100,000 subscribers?

The number of subscribers does not directly determine earnings. However, a channel with 100,000 subscribers can potentially earn around $1,800 a week, if each subscriber watches a new video weekly

Does YouTube pay monthly?

Yes, if a channel meets the requirements of the YouTube Partner Program and exceeds the minimum threshold of $100, payments are made monthly through AdSense.

How much does a video with 2 million views earn on YouTube?

On average, a video with 2 million views can earn between $3,400 and $6,000.

Start creating your YouTube channel today and make the most of these opportunities!

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