The Allegiance Gold story is rooted in a practical approach to preserving capital through physical precious metals. Founded in 2017, the firm positions itself as a national dealer offering investment-grade coins, bars and rounds in gold, silver, platinum and palladium. Beyond product selection, Allegiance Gold emphasizes transparent pricing, audited delivery and ongoing investor education. The company’s growth has been acknowledged as a multi-year honoree on the Inc. 5000, reflecting expansion while maintaining a client-centered model designed to protect assets from inflation and market volatility.
Allegiance Gold frames its service around long-term relationships rather than one-off transactions. The firm combines an education-first approach with clear disclosures and an uncommon sales structure: most consultants are paid on salary with limited commission upside to prioritize suitability over volume. This approach is reinforced by public-facing resources such as articles, executive interviews, a weekly radio program and a book authored by the CEO, all intended to help investors understand the transition from paper assets to physical holdings. The result is a platform that seeks to build confidence and generate referrals through informed guidance.
Founders, purpose and company roots
The company was created by co-founders Mark Naaman and Alex Ebkarian, whose personal histories shaped the business mission. Both grew up in Beirut and experienced firsthand how families use gold during times of severe economic instability. When market shocks later eroded retirement accounts for people they knew, the pair translated that lived experience into a service model emphasizing protection and clarity. Mark brings more than two decades in financial services and accounting, is a licensed tax professional and author of a book that critiques modern financial structures. Alex contributes two decades of investment banking and capital markets experience and hosts the weekly company show that interprets market signals for everyday investors.
How Allegiance Gold vets products and structures portfolios
All inventory is sourced exclusively from authorized wholesale dealers and sovereign mints, screened to meet strict investment-grade standards. The firm follows a pragmatic three-part framework for building precious metals allocations. First, metal allocation tailors the mix of gold, silver, platinum and palladium to an investor’s objectives and risk tolerance. Second, product selection addresses premiums, purity and dealer reportability when choosing between sovereign coins, private mint rounds and bars. Third, mint diversification spreads holdings across recognized mints to preserve liquidity and simplify exit options when clients decide to sell or redeem holdings. This method aims to balance accessibility, resale value and long-term portfolio fit while avoiding collectible or numismatic pieces that can reduce liquidity.
The three-legged strategy explained
The firm describes its allocation method as a three-legged stool: each leg—allocation, product selection and mint diversification—supports the overall stability of a metals allocation. By leaning on sovereign and accredited private mints, Allegiance Gold prioritizes items that are broadly marketable and easier to liquidate. The emphasis on investment-grade bullion reduces complexity at resale and supports the company’s marketed liquidity-first approach, which is especially relevant for investors using metals inside self-directed retirement accounts or as a hedge against systemic risk.
Services, security and trust metrics
Allegiance Gold offers direct purchase with secure delivery, as well as assistance rolling retirement accounts into gold IRAs. Orders undergo independent auditing and verification prior to shipment, are fully insured in transit, and require an adult signature upon delivery; clients can also request that the company recall or redirect shipments as needed. For retirement rollovers the company opens a self-directed IRA with a licensed custodian, transfers funds, executes purchases and arranges storage in approved national depositories with online tracking. Partners include respected custodians and major storage facilities to preserve tax treatment and physical security.
Reputation and client-first operations
Trust metrics underline the company’s service standards: an A+ rating from the Better Business Bureau with no complaints, a 4.9-star score on Trustpilot and an AAA rating from the Business Consumer Alliance, maintaining a perfect record across these third-party benchmarks since the company’s founding. Allegiance Gold also emphasizes transparent, real-time pricing on its platform and a sales compensation structure designed to align advice with client needs, reinforcing the firm’s declared allegiance to the client through measurable practices.
In sum, Allegiance Gold combines personal experience, institutional sourcing and procedural safeguards to deliver access to physical precious metals as a portfolio tool. Whether investors seek direct delivery of bullion, a rollover into a gold IRA, or ongoing education about metals’ role in diversified portfolios, the company presents a system intended to prioritize clarity, liquidity and long-term fit.
