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1 July 2026

Financial metrics for non-finance readers

Discover the importance of financial metrics in business decision making

Financial metrics for non-finance readers

Financial metrics are essential tools for businesses to evaluate their performance and make informed decisions. Free cash flowoperating leverage and unit economics are three key metrics that can help businesses understand their financial health and make strategic decisions. In this article, we will explore these metrics in depth and provide a simple dashboard template for quarterly tracking.

Free Cash Flow

Free cash flow is the amount of cash a business generates from its operations after deducting capital expenditures. It is a critical metric as it indicates a company’s ability to generate cash and invest in growth opportunities. Free cash flow can be calculated by subtracting capital expenditures from operating cash flow.

Operating Leverage

Operating leverage refers to the ability of a business to increase its revenue without proportionally increasing its costs. It is a measure of a company’s ability to scale its operations efficiently. Operating leverage can be calculated by comparing the percentage change in revenue to the percentage change in costs.

Unit Economics

Unit economics refers to the financial performance of a single unit of a business, such as a customer or a product. It is a critical metric as it helps businesses understand the profitability of their operations and make informed decisions about pricing, investment, and growth. Unit economics can be calculated by analyzing the revenue and costs associated with a single unit.

Dashboard Template

To track these metrics effectively, businesses can use a simple dashboard template. The template should include the following metrics: free cash flowoperating leverage and unit economics. The dashboard should also include historical data and benchmarks to enable comparative analysis.

By tracking these metrics and using the dashboard template, businesses can gain valuable insights into their financial performance and make informed decisions about growth, investment, and profitability.