A crucial year for Ferrari
2025 promises to be a pivotal year for Ferrari, with the company unveiling its new strategic plan during Capital Markets Day. John Elkann, president of the historic Casa di Maranello, highlighted the importance of this event, stressing that it represents an opportunity to reaffirm the company’s commitment to innovation and excellence. Ferrari is not only a luxury car brand, but a symbol of prestige and quality that continues to evolve over time
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Innovation and sustainability
The new strategic plan is not limited to presenting technological innovations, but places a strong emphasis on environmental sustainability. Ferrari has set an ambitious goal: to achieve carbon neutrality by 2030. This commitment not only strengthens the company’s position in the luxury automotive sector, but also demonstrates growing social and environmental responsibility, aspects increasingly appreciated by consumers and investors. Elkann said that the company is closing a year of development with exceptional financial results, highlighting the brand’s resilience despite global market challenges
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Brand expansion and financial results
Ferrari continues to thrive, with an expansion of the brand that extends to all sectors of the company. The financial results were excellent, and Elkann said that the company is looking to the future with optimism. Ferrari’s future strategy aims to further consolidate its leading position in the market, focusing on innovation and sustainability as the main levers for success. With the opening of new branches and strategic acquisitions, such as that of AxiAir, Ferrari shows that it is ready to seize the opportunities offered by the European and global markets
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