An agreement that looks to the future
Ferrari recently announced the renewal of its historic partnership with Shell, an agreement that will take effect on January 1, 2026. This collaboration is not only a sign of continuity, but it also represents a significant step towards innovation and sustainability in the automotive sector. The partnership extends to several areas, including Scuderia Ferrari HP, Ferrari Hypercar and the Ferrari Challenge series, demonstrating the brand’s commitment to promoting high performance and cutting-edge technologies
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Innovation and sustainability: the heart of the partnership
The new agreement between Ferrari and Shell is not limited to providing high-quality fuel. Both brands are investing in research and development to create more sustainable and innovative solutions. This agreement involves the implementation of advanced technologies that aim to reduce the environmental impact of Ferrari cars, without compromising performance. The synergy between Shell’s expertise in the energy sector and Ferrari’s innovation could lead to surprising results, not only for competitions, but also for future road models
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The context of the automotive market
At a time when the automotive market is undergoing a phase of transformation, with an increasing focus on sustainability and electrification, the agreement between Ferrari and Shell is part of a wider context. Car manufacturers are trying to adapt to increasingly strict regulations regarding emissions and sustainability. In this scenario, strategic partnerships such as the one between Ferrari and Shell can provide a competitive advantage, allowing technologies to be developed that respond to the needs of an evolving market
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