Table of Contents:
The 2024 Payments Fair: an unmissable event
The 2024 Payment Fair has been confirmed as one of the most anticipated events in the digital payments landscape. This year, the event saw the participation of numerous industry experts, ready to share their knowledge and discuss the latest innovations. As a media partner, we had the opportunity to interview some of the protagonists, including Emiliano Imbimbo, Head of Digital VAS
Italy at Nexi.
Interview with Emiliano Imbimbo
During the interview, Emiliano Imbimbo emphasized the importance of digitalization in the payments sector. He said that the pandemic has accelerated the process of adopting digital technologies, leading to a radical change in consumer habits. “Today, contactless payments and mobile payment solutions have become the norm,” said Imbimbo. In addition, he highlighted how Nexi is working to offer increasingly innovative and secure solutions for its customers
.
Future trends in digital payments
Imbimbo also spoke about emerging trends in the payments sector. Among these, he mentioned the importance of artificial intelligence and blockchain. “These technologies not only improve transaction security, but also offer new opportunities to personalize the customer experience,” he explained. In addition, it highlighted how sustainability is becoming a key factor in consumer choices, also influencing companies’ strategies in the payment sector
.
The role of the media in the payments sector
Finally, Imbimbo discussed the crucial role of the media in communicating news and innovations in the sector. “The media have a responsibility to inform and educate the public about new technologies and their applications. Only in this way can we ensure a conscious and informed adoption of digital payment solutions,” he concluded
.
