A strategic step for Elica
Elica, one of the leading companies in the kitchen extractor sector, has recently announced the opening of a new branch in Haren, in the Groningen region of the Netherlands. This move represents an important expansion in the European market, where the Netherlands is positioned as the second largest market for vacuum products. The new headquarters, which will start operations starting in December 2024, will be managed directly from the Italian headquarters, ensuring effective control and supervision
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The acquisition of AxiAir
The success of this initiative was possible thanks to the acquisition of AxiAir, a Dutch distributor with more than twenty years of experience in the vacuum systems sector. This acquisition is seen as a crucial element in Elica’s plan to strengthen its presence in Europe, creating strategic points of sale in different areas. The CEO of Elica, Giulio Cocci, said: “AxiAir represents a further step in our project of transformation and direct management of the markets in which we see great opportunities for growth.” This underlines the company’s commitment to expansion and continuous innovation.
Implications for the European market
Elica’s new subsidiary in the Netherlands not only strengthens the company’s position in the European market, but also offers significant opportunities for the vacuum cleaner sector. With the acquisition of AxiAir, Elica aims to consolidate its distribution network and improve access to its products for Dutch consumers. This development is particularly relevant in a changing economic environment, where companies must adapt quickly to new market dynamics. Labor cost growth in the Eurozone, which has slowed down, could affect business strategies, but Elica seems well positioned to face these challenges
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