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A strategic step towards European expansion
Elica, one of the leading companies in the household appliances sector, recently announced the opening of a new branch in Haren, in the Groningen region of the Netherlands. This decision represents an important strategic move for the company, which aims to consolidate its position in the European market, in particular in the kitchen extractor segment. The Netherlands, in fact, is ranked as the second largest market for this type of product, making the new headquarters a crucial point for Elica’s operations
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Details on the opening of the new headquarters
The new Elica branch will start operations starting in December 2024 and will be managed directly from the Italian headquarters. This approach aims to ensure more direct control and more effective management of sales and marketing strategies in the Dutch market. The opening of the headquarters was facilitated by the acquisition of AxiAir, a local distributor with more than twenty years of experience in the vacuum systems sector. This acquisition is seen as a key element in strengthening Elica’s presence in Europe, creating a solid and well-structured distribution network
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The statements of the Chief Executive Officer
Giulio Cocci, CEO of Elica, commented on the importance of this new opening, stating: “AxiAir represents a further step in our project of transformation and direct management of the markets in which we see great opportunities for growth.” Cocci also emphasized that this is not the company’s first expansion initiative and will not be the last, highlighting Elica’s constant commitment to innovation and growth in strategic markets.
Future prospects for Elica
With the opening of its new subsidiary in the Netherlands, Elica is strategically positioned to face the challenges and opportunities of the European market. The company is investing significant resources to ensure that the new headquarters can operate successfully and contribute to the achievement of long-term growth objectives. The choice of Haren as the operational headquarters is not random; the region offers a favorable environment for commercial activities and a strategic position for the distribution of products throughout Europe
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