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DeepSeek: the Chinese startup that challenges the giants of artificial intelligence

A new protagonist in the artificial intelligence sector

The global technological landscape is constantly evolving and, in this context, DeepSeek is establishing itself as one of the most promising startups in the field of artificial intelligence. Founded in 2023 by Liang Wenfeng and backed by the Hangzhou High-Flyer hedge fund, DeepSeek quickly gained notoriety thanks to its DeepSeek-R1 model, launched in early 2025. This model has demonstrated extraordinary abilities in solving complex problems, such as mathematical reasoning and code generation, using advanced learning techniques that allow it to ‘reason’
autonomously.

Stunning performance at reduced costs

Despite its limited resources compared to its Western competitors, DeepSeek-R1 has outperformed well-known models such as OpenAI-O1 in performance tests. This success has sparked enthusiasm and concern among U.S. and European technology companies. For example, Nvidia recorded a 12% drop in the pre-market, due to new investor expectations regarding a sharp drop in margins. DeepSeek has demonstrated that it can produce an AI model with significantly lower training costs, going from 100 million to just 5 million, using a small number of GPUs and without the need for expensive data centers
.

The popularity of DeepSeek and the challenges to be faced

The popularity of DeepSeek has exploded, with its app conquering global users, becoming the most downloaded free app on the App Store in China and the United States, even surpassing ChatGPT. However, the DeepSeek journey is not without obstacles. China’s strict censorship laws limit the model’s ability to address politically sensitive issues, hindering its diffusion in international markets where freedom of expression is fundamental. Despite these challenges, DeepSeek is establishing itself as an innovative force in the artificial intelligence landscape, ready to challenge Western giants
.

An uncertain but promising future

The future of DeepSeek is still uncertain, but its innovations could force major players in the field of artificial intelligence, such as OpenAI and Google, to review their processes. Emad Mostaque, founder of Stability AI, compared the new release of DeepSeek to a quasi-iPhone that costs only 30 dollars instead of 1,000 dollars, highlighting a reduction in costs of about 96% compared to other US artificial intelligence technologies. This scenario suggests that the US presumption of absolute dominance in the AI sector could be called into question
.

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