A significant deal for American football
The recent collaboration between the U.S. Soccer Federation and Bank of America represents a crucial moment for soccer in the United States. This long-term partnership not only gives Bank of America the title of first Official Bank Partner for all 27 national teams, but it also marks the beginning of a new era for financial and commercial support for American football. National teams, including women’s and men’s teams, will benefit from significant support that could translate into opportunities for growth
and development.
Investments and economic impact
David Tyrie, Chief Digital Officer and Chief Marketing Officer of Bank of America, emphasized the importance of this investment, stating that it offers unique opportunities to build lasting relationships with customers and generate a positive economic impact. This approach not only aims to strengthen the bond between the bank and its customers, but also to promote soccer as a reference sport in the United States, creating a favorable ecosystem for its development.
Global events and visibility
The partnership is set to shine at major global events, such as the 2025 FIFA Club World Cup and the 2026 FIFA Men’s World Cup. These events, which will take place in 21 cities across the United States, will attract billions of spectators and will provide Bank of America with unprecedented visibility. In addition, soccer will once again be the protagonist during the Los Angeles Olympics in 2028, further consolidating the bank’s role in the international sports scene
.
