Amazon and the challenge to market leaders
Amazon, the e-commerce giant, is about to launch a new line of artificial intelligence chips, as reported by Bloomberg. This move represents a significant step for the company, which aims to reduce its dependence on Nvidia, currently a leader in the AI semiconductor market. With multi-billion dollar investments in the sector, Amazon is trying to achieve tangible returns and improve the efficiency of
its cloud computing services.
Strategic investments in semiconductors
Amazon
‘s cloud computing division, known as Amazon Web Services (AWS), is investing in custom chips through Annapurna Labs, a start-up acquired in 2015. The main objective of this investment is to optimize operating costs for both Amazon and its customers. The new chips, including Trainium 2, will be unveiled next month and are designed for training large AI models, a rapidly growing industry
.
The future of artificial intelligence with Amazon
Amazon has already demonstrated the potential of its chips with Inferentia, which offers 40% savings in operating costs compared to traditional models. This innovation not only represents a competitive advantage for Amazon, but it could also change the dynamics of the semiconductor market. With the announcement of the large scale availability of the new chips, Amazon is preparing to compete directly with Nvidia, which currently holds a significant market share in the AI sector
.