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Amazon launches new artificial intelligence chips to challenge Nvidia

Amazon and innovation in semiconductors

According to recent rumors from Bloomberg, Amazon is ready to launch a new line of artificial intelligence (AI) chips to reduce its dependence on Nvidia, the market leader in the semiconductor sector. This initiative represents a significant step for the e-commerce giant, which has invested billions of dollars in the research and development of advanced technologies for its data centers
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Strategic investments in the cloud division

Amazon’s cloud computing division, known as Amazon Web Services (AWS), is focusing on custom chips to improve operational efficiency. The goal is twofold: to reduce costs for both Amazon and its customers. This project is led by Annapurna Labs, a chip start-up acquired by Amazon in 2015, which has already proven to have a significant impact on the industry. Next month, Amazon will introduce Trainium 2, a new line of AI chips designed for training complex models
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The challenge to Nvidia and the future of AI chips

With the launch of these new chips, Amazon aims to directly challenge Nvidia, which currently holds a dominant position in the AI processor market. Amazon has already said that its Inferentia chip is 40% cheaper to manage than competing solutions, which could represent a significant competitive advantage. The ability to offer cheaper and more efficient solutions could attract an increasing number of customers to AWS, further strengthening Amazon’s position in the cloud computing market
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Implications for the cryptocurrency market and the global economy

In a constantly evolving economic environment, the cryptocurrency market is experiencing a moment of great turmoil. Bitcoin recently reached a new all-time high, exceeding 98,000 dollars, before suffering a slight decline. This increase in value was accompanied by a lower closing of the Hong Kong Stock Exchange, influenced by Nvidia’s disappointing forecasts. France’s manufacturing confidence index also showed signs of growth, but sentiment in services and retail declined, highlighting current
economic challenges.

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