The 2024 sports sponsorship bonus represents an important advantage for self-employed workers, businesses and non-commercial entities that have made advertising investments in favor of sports clubs. With the extension established by the Omnibus decree, it is possible to request the tax credit until November 15, 2024, an extended date compared to the original deadline of August 10. This guide provides all the details on how the bonus works, who can claim it and what are the requirements to apply
.
Table of Contents:
What is the 2024 sports sponsorship bonus?
The 2024 sports sponsorship bonus is a tax credit equal to 50% of the investments made between January 1 and March 31, 2023 for advertising campaigns and sponsorships of sports clubs. It is reserved for self-employed workers, businesses and non-commercial entities that have incurred these expenses. This contribution was originally introduced in 2020 and subsequently extended, with the last extension decided by the Omnibus Decree 2024
.
Who is entitled to the sports sponsorship bonus
The recipients of the 2024 sports sponsorship bonus are:
- Self-employed workers
- Businesses
- Non-commercial entities
These subjects can request the bonus for advertising investments made in favor of:
- Professional sports clubs
- Sports leagues that organize national Olympic championships
- Amateur sports clubs and associations registered in the CONI register, which practice sports admitted to the Olympic Games and are dedicated to youth sports.
Admissible expenses
The sports sponsorship bonus covers expenses related to investments in advertising campaigns and sponsorships carried out between January 1 and March 31, 2023. The investments must be of a total amount not less than 10,000 euros and must concern sports clubs with a turnover between 200,000 and 15 million euros in the reference tax period
.
How does the sports sponsorship bonus work
The bonus is provided in the form of a tax credit, equal to 50% of the investment incurred (excluding VAT). Payments must be made through trackable tools, such as
:
- Debit cards
- Credit or prepaid cards
- Bank or cashier’s checks
- Postal bulletins
Cash payments are not allowed. This incentive only covers expenses made in the first quarter of 2023.
How to apply for the sports sponsorship bonus
The application for the bonus must be submitted exclusively online through the Department for Sports platform. The procedure was simplified compared to previous years and opened on 11 June 2024, with a deadline set at 15 November 2024
.
Procedure for submitting the application
Here are the main steps for submitting the application:
- Creation of the authorization profile: the applicant must create a profile to which to associate a single tax code or VAT number.
- Data registration: enter the information of the requesting entity, company or professional, as well as a contact email address.
- Loading the application: once registered, the application can be filled out on the platform, saved and digitally signed.
- Submission of the application: the digitally signed application must be uploaded to the platform and sent to the Department for Sport.
Required documents
To submit the application, you must attach:
- Identifying information of the applicant and legal representative
- Payment receipt (bank transfer or check)
- Sponsorship agreement (number, date and duration)
- Sponsorship-related electronic invoice
- Information related to the sponsored entity, including the certificate of enrollment in CONI or CIP
Each invoice issued must be accompanied by a specific application, so if a contract has generated multiple invoices, all must be submitted individually.
How to monitor the status of the application
After submitting the application, it is possible to monitor the status of the instance through the reserved area of the platform. The applicant can check the progress of the process and know if the application has been accepted
or rejected.
Deadline and regulatory references
Applications for the sports sponsorship bonus can be submitted by November 15, 2024. The benefits are granted in compliance with the limits set out in Regulation (EU) n. 1407/2013. In the event of insufficient resources allocated, equal to 35 million euros, the amount of the credit will be distributed proportionately.
Conclusion
The 2024 sports sponsorship bonus represents a great opportunity for those who have invested in the sports sector, offering a 50% tax credit on expenses incurred. With the deadline extended to November 15, 2024, it is important to follow the application process carefully and prepare the necessary documentation
.
