Italy is a country with significant global influence, thanks to its reputation as the home of the “Dolce Vita”, to its unparalleled culinary and cultural heritage. In addition, in recent years, the Italian startup ecosystem has shown an exciting growth trajectory. Despite being only the fourth largest economy in Europe, the country has proven to be an important source of innovation, with investments in start-ups that reached more than 2 billion euros in 2022, with an impressive growth of 68% compared to the previous year.
In addition, Italy had the pleasure of seeing two of its start-ups, Satispay and Scalapay, transform into unicorns during 2022, spreading their wings on the global stage. A further confirmation of the vitality of the business landscape in Italy is the story of Depop, an originally Italian start-up, which was acquired by Etsy after achieving international success. These examples demonstrate how Italy is an environment conducive to the success of new businesses, and a fertile continent for the growth of innovation
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2023 Italian startups: top 10
Babaco Market is a Green-food-tech startup that was launched in 2020 and represents an innovative subscription for the home delivery of fruits and vegetables outside the traditional schemes. An enormous amount of products does not overcome the challenges of aesthetic beauty, ending up being thrown away and wasted. Babaco has made the commitment to reduce this waste, offering fruits and vegetables that are still tasty but less attractive from an aesthetic point of view. Our team carefully selects the Italian producers with whom it collaborates, giving priority to those who show a passion for sustainability in cultivation. Thanks to our commitment, Babaco Market reached a total of 8.1 million euros, including a recent round of financing in November 2022
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Serenis Health, a mental health startup based in Milan, was founded in 2021 to provide psychotherapy, coaching, and psychological support via video call. The company believes that the internet can be a valuable tool to democratize access to mental health support. Simultaneously, they strive to ensure that the quality of care provided online is exceptional. The company combines the power of digital tools and data to enhance the effectiveness of therapy. Serenis Health is also a medical center, setting them apart from other platforms. Consequently, their responsibility for care quality meets the same standards as any physical clinic. Patients and therapists alike can rely on the company from the start to the end of their treatment journey. Through a series of successful funding rounds, Serenis Health has secured 6.5 million euros, with the latest round scheduled to take place in October 2022
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Hlpy is a cutting-edge digital roadside assistance company based in Milan. Thanks to its “Insurance first” distribution strategy, hlpy is at the forefront of innovation in the B2B2C sector, offering an economic and high-quality solution. The technology used makes it possible to provide clear and quick information to help people get back on the road using the option that is most convenient for them. Founded in 2020, hlpy has already raised 9.1 million euros to support the growth and expansion efforts of the market. For those looking for innovative and reliable roadside assistance, hlpy is the perfect choice
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Wopta Assicurzioni is a cutting-edge insurtech that has chosen Milan as its headquarters to offer innovative protection solutions to artisans, businesses and professionals, guaranteeing complete coverage through its digital platform and a network of partners throughout the country. Our company is aware of the importance of protecting the business and the lives of those who manage it, and for this reason we are committed to providing the necessary peace of mind through personalized and reliable solutions. Thanks to the success of our 2022 fundraiser, which resulted in funding worth 3 million euros, we are ready to face new challenges and to maintain the trust of our customers
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In recent years, we have witnessed a dramatic increase in the frequency and severity of extreme weather events, with economic damage estimated at 5.2 trillion dollars. This trend has been attributed to urbanization and the climate crisis. However, there is hope. A group of innovators has made the commitment to make the unpredictable predictable. Using advanced satellite data and machine learning algorithms, they provide forecasts on the probability and impact of specific extreme weather events, helping to improve the creation of robust insurance policies and promoting the responsible disclosure of ESG risks. Founded in 2022 in Turin, this company has successfully raised 1.5 million euros in funding
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AideXa is a fintech startup based in Milan, dedicated to the creation of simple, fast, transparent and secure financial solutions for small Italian businesses and VAT numbers. Thanks to new technologies and the opportunities offered by open banking, AideXa offers an innovative and surprising approach to accelerating access to credit. Since its inception in 2020, the startup has obtained funding for a total of 45 million euros. AideXa’s main mission is to make life easier for entrepreneurs, always putting people first instead of business interests, teams instead of investments and ideas instead
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Vedrai is a young and innovative company, founded in 2020, dedicated to the creation of virtual agents, based on artificial intelligence models, to simulate the impact of decisions on business performance. With Vedrai, entrepreneurs can make more informed decisions and manage their available time more efficiently. Our team of specialists, made up of data, IT, business and market analysts, can provide the necessary support to ensure the success of your business. So far, Vedrai has raised around 45 million euros and in November 2022 it acquired Indigo.ai for an undisclosed amount. We are ready to help you amaze your audience and make your company even more competitive
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Fido: we present ourselves as a company at the forefront of technology, specialized in the analysis of fingerprint data in order to determine the credit risk of customers. By collecting and processing large amounts of information generated by the Internet, we offer lenders valuable information on the financial risk posed by potential borrowers. In this way, we are able to help overcome the information asymmetry between credit institutions and borrowers, especially when traditional credit office information is not available. Fido’s technology aims to promote financial inclusion, guaranteeing access to financial services for everyone, even for parts of the population that have traditionally been excluded, such as young adults. Headquartered in Milan, the company was founded in 2020 and has already achieved important milestones thanks to a total funding of 6.6 million euros
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Tundr, a company based in Milan, recently presented TundrMove, an innovative solution that combines technology and sustainable mobility. TundrMove offers a green transport voucher, which makes it possible to improve the quality of life of citizens and redefine the concept of sustainable mobility. The ecosystem offers a SmartCard for charging mobility vouchers and a user-friendly application for discovering eco-friendly modes of transport and making estimates of CO2 emissions. The SmartCard is compatible with various sustainable transport providers such as public transport, car-sharing services and electric charging stations. With a recent round of PreSeed investments of 1.7 million euros, Tundr raised a total of 2 million euros in a few months. Founded in 2021, the young company aims to position itself as a leader in providing business initiatives that have a positive impact on the lives of citizens and promote digital and environmentally friendly practices
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Futura’s goal is to bring high-quality education to everyone. Thanks to the use of AI technology, their platform is able to offer a personalized learning experience that optimizes study time and improves test scores. Thanks to a data-based approach and modular classes tailored to the needs of each student, Futura’s innovative EdTech solution is revolutionizing the traditional study process. Founded by a trio of young entrepreneurs under 25 in Milan, Futura has so far raised 1.8 million euros in funding with the aim of creating personalized learning paths that adapt to the pace of each student and help them reach their full potential
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